Things to think about when creating your first eBook or Short Report


Well hello peeps, hope you are well this fine Sunday ……

A few students of Alex & Dean have been asking me …….

How do I create an eBook ?

This question is a very positive one in my opinion as it means that what people are learning during their coaching so much so they feel confident enough to begin to take action ……

IΒ am flattered that people are looking to me for advice when I feel I am still learning myself and by no means consider myself an expert by any meansΒ  πŸ˜‰

There are a few things to think about before putting virtual pen to virtual paper ……

What is the purpose of the eBook/Report?

The eBook could be a free product to build your list or you could be creating a paid product to sell ? This may determine the content and length of eBook ….

What will I write about?

This is a common question when trying to write your first eBook, most eBooks solve a problem …..

For example, How to bake a cake, How to Build a Computer, How to make money, How to ……. I think you get the idea …..

It is helpful I would think to write about something you have knowledge in and a passion to start, as you progress I have no doubts you will be able to write about any topic with a little research …..

How do I research topic and find content?

There are a few ways to do this, the obvious one would be Google, Read other peoples articles/books on the subject etc ….. another way is to tap into other peoples knowledge, get others to provide the answers for you ……

By this I mean write a Blog Post – What would list as your Top 10 Twitter Tools/ WordPress Plugins etc etc

People willl provide you with your answers and some content with your eBook

How do I structure my eBook?

Most eBooks begin with contents, disclaimer , itroduction etc to get the chapters structure, I use a hard back notebook, I think about the topic I am writing about, I then break the tasks into small steps and bulletpoint each step these then start to form my chapters base- for example my last eBook – Research Niche, Choose Domain Name, Register Domain Name……. etc etc

You will now have the bones of your eBook and all you need to do is to put some meat on them πŸ˜‰

How long should my eBook or FREE Report be?

There is no set rule for this, if a paid product as long as you like to maybe give value, a FREE Report then I would suggest around 30-50 Pages, however I have seen reports only 12 pages long but such was the content it did not need more, so if you can say it in 12 pages good on you πŸ˜‰

Should I use PLR eBooks to create my eBook?

This is an option, if you decide to do this it is important to totally rewrite it and make it your own, many a time I see people insert their own links and pass it off as their own, while this seems ok to do, if you are trying to possibly brand yourself or create an impression of being an authority in a certain area make sure it is your own work……

I would look at using PLR as a time saver, by that I mean getting together the bones of the eBook and then I put the my own meat on it so to speak πŸ˜‰

How many Affiliate Links should be in my eBook?

There is no definative answer to this question, every eBook is different, an important point to remember is that your eBook content should flow naturally to the reader if it is punctured with blue clickable links everywhere when there is no need then the likelyhood is you will get an unsubscribe to your list or hit with a refund request.

You can research Clickbank, PayDotCom etc for appropriate products if required.

The above are just general pointers for you to think about when considering your first eBook …… the products below are free resources that could further help you when you get round to taking action πŸ˜‰ :

Open Office : This is a free open source product similiar to Microsoft office that will help you create your eBook and convert into a .pdf format

Click Here to Download Open Office Suite

CamStudio Screen Recording Software: Similiar to Camtasia Studio but free πŸ˜‰ will enable you to create video tutorials and record screen and edit

Click Here to Download a Copy of CamStudio Screen Recording Software

Screen Hunter Screen Capture Software Similiar to TechSmiths SnagIt Software, this will help you create Screenshots for your eBook πŸ˜‰

Click Here to Download a Copy of Screen Hunter Screen Capture Software

Hopefully this post will have provided some help to those taking the step towards creating their own product ……

As always, feel free to post any comments and questions …. I will do what I can to give you a helping hand to getting your product finished …….

Right I am off to watch the Glasgow Celtic v Tottenham Hotspur Wembley Cup Match ……. have a great Sunday πŸ˜‰

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  1. Tommy

    That my man is a great post,

    Some cool information from you again my friend,you are someone to look up to.

    speak soon mate



  2. Paul Lear says:

    Great post Tommy, I’m at the stage where I’m beginning to have a few ideas for my first report. This post will certainly help me get started.

    Take care,


  3. Hi Tommy,

    It’s been a week or so, since we spoke, but I’ve been suffering the info overload affliction.

    Thanks for this post, some very useful info on ebook research and writing.

    I’ve recently used screen hunter. It’s a bit cumbersome, but it does the job. So for anyone who doesn’t have the windows snipping tool (ie:if you’ve got Vista basic), this’ll do the job.

    Speak soon,

  4. David Walker says:

    Hi Tommy,

    This is great advice from someone who has become quite a prolific product creator over the past few months!

    Thanks for the added links as well. Personally I use Open Office for my ebook creation – no need to buy an expensive PDF creator when Open Office Writer converts it perfectly well for free!


  5. Lisa says:

    You Rock!! Very cool info! You are so smart! Right behind you!


  6. Hi Tommy,

    Great post, great information will come in very useful for me, I’m another Alex Jeffrey’s student passing through, I’ll be back you have some useful information, thanks.

    Best regards

  7. Cuzin Tim says:

    Hey Tommy this was something on my mind the last day or so, nice I stumbled upon this.

    Really clear cut & concise post here, thanks for pointing out the resources.

    -Cuzin Tim

  8. Hi Tommy,

    Thanks for this post. It’s got some really useful information on stuff that I’ve been wondering about.

    I must agree with you about PLR products. I’ve found that it’s sometimes much simpler just start from scratch anyway.

    Speak soon,

  9. adrian chan says:

    hey tommy wooh your blog is all happening.
    so much content and its lively. just wondering is this a paid for theme or?
    i liked your blog setup tutorial site. i noticed it said powered by butterflymarketing down the bottom, im curious are you a mike filsaime affiliate?

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